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March 04, 2012

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Maxine

Good points! In the UK, most magazines are not free online. News is a different story. The two early adopters of online news here were the BBC and The Guardian. The BBC is not allowed to make a profit, relying on the license fee - its websites are free. The Guardian decided to make all its web content free as it is funded by a charity, the Scott Trust. However, they are hemorrhaging money at a shocking rate so are desperate to find a model that works (hence the introduction of awful flashing personalised ads). The Times has put all its online content behind a paywall but also invested in nice apps for tablets and mobile (content is paid-for on both). Time will tell whether the other papers here will follow suit or go bust!

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